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clubmedia
A coordinated Club Media campaign kit with gift cards, posters, email creative and staff guide

CHRISTMAS CAMPAIGNS FOR FITNESS CLUBS

Give your community
a reason to walk in.

A 14-day pass. Three ways to reach local people. One clear plan for your team.

Plan my Christmas campaign
Illustrative fitness campaign materials and local outreach
01 / THE OFFER

Start with an invitation.

Give someone a tangible reason to visit. A guest pass or club credit offer, designed around your club and your audience.

Three audiences.
One coordinated campaign.

Club Media guest passes and card holders at a welcoming fitness club reception

Existing members

Give members a pass to share.

Make it easy to invite a friend or family member to experience your club.

Illustrative club credit and guest pass cards mounted on printed holders and displays

New joiners

Help new members bring someone along.

Build a referral moment into the welcome experience, while their motivation is fresh.

A fitness club team member sharing a guest pass with a local cafe manager

Local workers

Build relationships with nearby businesses.

Share a useful offer with local teams and agree a simple way to get passes into their hands.

THE CAMPAIGN KIT

Everything your team needs to get moving.

Thoughtful creative and practical tools, connected by a plan your team can put to work.

  • Gift cards & printed holders
  • Posters & digital creative
  • Member email & follow-up messaging
  • Execution guide & weekly tracker

Your proposal confirms the materials, quantities and support included.

A coordinated Club Media campaign kit with gift cards, posters, email creative and staff guide

THE FIRST VISIT MATTERS

Welcome. Train.
Talk about what’s next.

Give guests a warm welcome and help them enjoy a session. Afterwards, talk through the membership options that suit them.

If they’re ready, make joining straightforward. If they need time, agree the next step and follow up. The pass starts the conversation; your team brings it to life.

A good place to start

Let’s make Christmas count for your club.

Talk about my campaign